Founding and origin of Aquazzura
In 2011, Colombian-born designer Edgardo Osorio founded Aquazzura in Florence. Drawing on his trekking experience in renowned fashion houses and the support of a shoe technician with 50 years of experience, he developed his signature shoe last—focusing on comfort, lightness, and elegance.
Why Aquazzura is unique
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Made in Italy : Each shoe is precisely handcrafted in Florence or Northern Italy using materials such as nappa leather, satin, or premium textiles.
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Innovative construction : Osorio developed a last that distributes body weight evenly. The iconic pineapple print on the sole is a subtle trademark and eye-catcher.
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Wearability meets luxury : Aquazzura combines glamour with everyday practicality – padded insoles and balanced heels create the famous “12-hour shoe” philosophy.
Celebrity Fans & Pop Culture
Aquazzura has become an integral part of the glamour world:
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Hollywood & Royals : Worn by Jennifer Lawrence, Nicole Kidman, Rihanna, Beyoncé, Gwyneth Paltrow, Madonna, Julianne Moore – and royal icons such as Kate Middleton, Meghan Markle, Queen Rania of Jordan and Queen Máxima of the Netherlands.
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TV and cinema highlights : The shoes shine in, among others, Sex & the City: And Just Like That...
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Style icons : Carrie Bradshaw dedicated a fashionable reinvention to the Aquazzura brand in the series. Royals like Kate and Meghan also celebrate the elegant models.
“Carrie Bradshaw Has a New Favorite Shoe Brand in 'And Just Like That...'”
Sales & distribution structure of Aquazzura
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Retailers & Boutiques : Aquazzura is present in over 300 multi-brand stores in 58 countries as well as its own flagship stores in cities such as New York, London, Miami, Doha, Dubai, Milan, São Paulo, Paris, Rome, Florence, Capri and more.
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Latest opening : In 2025, Aquazzura’s first street-level boutique store opened in Spain’s capital, Madrid – strategically located on the luxury mile, Calle Serrano.
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Online sales : Approximately 25% of sales come from the online sales channel. The brand presence, however, remains selective and exclusive.
Aquazzura represents a rare combination of Italian craftsmanship, comfort, and glamorous style . Since its founding in 2011, the brand has become a true luxury favorite through celebrity fans, meticulous craftsmanship, stylistic innovation, and strategic expansion. Whether on the red carpet or at royal appearances, a pair of Aquazzura shoes is always a statement of elegance with substance.
